Segmenting the Global Market by Usage Rate of Industrial Products
Identifieur interne : 000B86 ( Main/Exploration ); précédent : 000B85; suivant : 000B87Segmenting the Global Market by Usage Rate of Industrial Products
Auteurs : Mahir Nakip [Turquie]Source :
- Industrial Marketing Management [ 0019-8501 ] ; 1999.
Abstract
This a priori segmentation-based study aims to segment the world market according to usage rate in terms of forty-three industrial products and determine which group of countries are heavy users of what kind of products. The result needed a multi-attitude interpretation. The initial results showed that it cannot be generalized whether countries in one cluster are heavy, medium, or light users of all kinds of industrial products, because fifty-five countries (Cluster 1) are light users of thirty-six products, twenty-eight countries (Cluster 2) are medium users of twenty-eight products, and seven countries (Cluster 3) are heavy users of twenty-five products. On the other hand twenty-five similar products are heavily used in Cluster 3, used to a medium in Cluster 2, and lightly used in Cluster 1. Another combination of eleven similar products is lightly used in Cluster 1, heavily used in Cluster 2 and used to a medium level in Cluster 3. Finally seven products have scattered differently among the clusters. This necessitates implementing different target market strategies for each product group in any country cluster. Meanwhile, discriminant results indicated that countries in Cluster 3 have largest average export per capita, highest percentage of economically active female population, lowest inflation rate, highest energy consumption, highest air pollution and lowest population density. On the other hand, countries in Cluster 1 showed results opposite to those of Cluster 3, and countries of Cluster 2 were in the middle.
Url:
DOI: 10.1016/S0019-8501(98)00015-7
Affiliations:
Links toward previous steps (curation, corpus...)
- to stream Istex, to step Corpus: 000459
- to stream Istex, to step Curation: 000205
- to stream Istex, to step Checkpoint: 000607
- to stream Main, to step Merge: 000C21
- to stream Main, to step Curation: 000B86
Le document en format XML
<record><TEI wicri:istexFullTextTei="biblStruct"><teiHeader><fileDesc><titleStmt><title>Segmenting the Global Market by Usage Rate of Industrial Products</title><author><name sortKey="Nakip, Mahir" sort="Nakip, Mahir" uniqKey="Nakip M" first="Mahir" last="Nakip">Mahir Nakip</name></author></titleStmt><publicationStmt><idno type="wicri:source">ISTEX</idno><idno type="RBID">ISTEX:9F249D70DC3138D3F1F0C933E436543EC38CD1E2</idno><date when="1999" year="1999">1999</date><idno type="doi">10.1016/S0019-8501(98)00015-7</idno><idno type="url">https://api.istex.fr/document/9F249D70DC3138D3F1F0C933E436543EC38CD1E2/fulltext/pdf</idno><idno type="wicri:Area/Istex/Corpus">000459</idno><idno type="wicri:explorRef" wicri:stream="Istex" wicri:step="Corpus" wicri:corpus="ISTEX">000459</idno><idno type="wicri:Area/Istex/Curation">000205</idno><idno type="wicri:Area/Istex/Checkpoint">000607</idno><idno type="wicri:explorRef" wicri:stream="Istex" wicri:step="Checkpoint">000607</idno><idno type="wicri:doubleKey">0019-8501:1999:Nakip M:segmenting:the:global</idno><idno type="wicri:Area/Main/Merge">000C21</idno><idno type="wicri:Area/Main/Curation">000B86</idno><idno type="wicri:Area/Main/Exploration">000B86</idno></publicationStmt><sourceDesc><biblStruct><analytic><title level="a">Segmenting the Global Market by Usage Rate of Industrial Products</title><author><name sortKey="Nakip, Mahir" sort="Nakip, Mahir" uniqKey="Nakip M" first="Mahir" last="Nakip">Mahir Nakip</name><affiliation wicri:level="1"><country wicri:rule="url">Turquie</country></affiliation></author></analytic><monogr></monogr><series><title level="j">Industrial Marketing Management</title><title level="j" type="abbrev">IMM</title><idno type="ISSN">0019-8501</idno><imprint><publisher>ELSEVIER</publisher><date type="published" when="1999">1999</date><biblScope unit="volume">28</biblScope><biblScope unit="issue">2</biblScope><biblScope unit="page" from="177">177</biblScope><biblScope unit="page" to="195">195</biblScope></imprint><idno type="ISSN">0019-8501</idno></series></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0019-8501</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">This a priori segmentation-based study aims to segment the world market according to usage rate in terms of forty-three industrial products and determine which group of countries are heavy users of what kind of products. The result needed a multi-attitude interpretation. The initial results showed that it cannot be generalized whether countries in one cluster are heavy, medium, or light users of all kinds of industrial products, because fifty-five countries (Cluster 1) are light users of thirty-six products, twenty-eight countries (Cluster 2) are medium users of twenty-eight products, and seven countries (Cluster 3) are heavy users of twenty-five products. On the other hand twenty-five similar products are heavily used in Cluster 3, used to a medium in Cluster 2, and lightly used in Cluster 1. Another combination of eleven similar products is lightly used in Cluster 1, heavily used in Cluster 2 and used to a medium level in Cluster 3. Finally seven products have scattered differently among the clusters. This necessitates implementing different target market strategies for each product group in any country cluster. Meanwhile, discriminant results indicated that countries in Cluster 3 have largest average export per capita, highest percentage of economically active female population, lowest inflation rate, highest energy consumption, highest air pollution and lowest population density. On the other hand, countries in Cluster 1 showed results opposite to those of Cluster 3, and countries of Cluster 2 were in the middle.</div></front></TEI><affiliations><list><country><li>Turquie</li></country></list><tree><country name="Turquie"><noRegion><name sortKey="Nakip, Mahir" sort="Nakip, Mahir" uniqKey="Nakip M" first="Mahir" last="Nakip">Mahir Nakip</name></noRegion></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
EXPLOR_STEP=$WICRI_ROOT/Wicri/Terre/explor/NickelMaghrebV1/Data/Main/Exploration
HfdSelect -h $EXPLOR_STEP/biblio.hfd -nk 000B86 | SxmlIndent | more
Ou
HfdSelect -h $EXPLOR_AREA/Data/Main/Exploration/biblio.hfd -nk 000B86 | SxmlIndent | more
Pour mettre un lien sur cette page dans le réseau Wicri
{{Explor lien
|wiki= Wicri/Terre
|area= NickelMaghrebV1
|flux= Main
|étape= Exploration
|type= RBID
|clé= ISTEX:9F249D70DC3138D3F1F0C933E436543EC38CD1E2
|texte= Segmenting the Global Market by Usage Rate of Industrial Products
}}
| This area was generated with Dilib version V0.6.27. |  |